HOW IT STARTED

It started with pain. As a woman (with flat feet) I understand the frustration of buying shoes that end up gathering dust in your wardrobe. I also understand not wanting to throw on a pair of sneakers or flip flops on an elegant and pretty outfit. There had to be a way of making shoes that looked great and felt great.

Two years of deep research and several discussions with podiatrists helped me arrive at the right solution - seeded in science, powered by creativity. The start of Anagram, the new grammar of shoes.

I started reaching out to factories big and small all across India (and overseas) to get my dream shoe made. For the big factories, Anagram was too small. And for the small factories - precision didn't matter. I guess what they say is true - if you want something done right, do it yourself. So I decided, to set up my own workshop. Where I could tinker with mistrys and karigars to craft every small detail. Because at Anagram we obsess over the construction of the footbed, the density of the cushion and the precision of every cut while creating your shoes. Because just some "extra cushion" is never enough.

A million samples later, we are here with our first collection. We make a simple and solemn promise to you - every new collection will be better and more beautiful than the one before.

We have only just begun!

Love,

Anahita Suyash

Founder

 

 

 

 

 

 

 

 

 

 

 

 

 

(Anagram is the brand name of our entity Dramawalk Lifestyle Private Limited)